In our first episode we had the privilege of interviewing Erik Hegely from the Pixel Federation, who were able to TRIPLE their conversion.
Develop comprehensive look-alike pages on Geeklab for each variant, meticulously highlighting specific elements you intend to test. This approach enables mobile game developers to create realistic representations of potential features, facilitating accurate assessment of user engagement and preferences.
Strategically drive targeted traffic to these look-alike pages through well-planned paid advertising campaigns. This process is essential for mobile game marketers to identify which variant resonates most effectively with the intended audience. Ensure each variant is paired with a corresponding advertisement that accurately reflects its unique attributes. Additionally, implement thoughtfully designed surveys to collect qualitative insights, providing a deeper understanding of user perceptions and motivations.
Leverage the comprehensive data collected from user interactions and survey responses to thoroughly assess the marketability of your mobile game concept at an early development stage. This analysis is crucial for making informed, data-driven decisions regarding critical aspects such as art style, thematic elements, character development, and core functionalities. By doing so, you enhance the likelihood of your game’s success in a competitive market.
Utilize Geeklab’s product page testing feature to create multiple variants of your app store page elements, such as icons, screenshots, and descriptions. Our platform allows you to modify over 60 elements, enabling precise optimization tailored to your target audience.
Conduct paid advertising campaigns to direct traffic to these variant pages. Ensure that each ad aligns with the specific variant it promotes. This alignment helps in accurately measuring user engagement and determining which version attracts the most clicks and potential downloads.
Leverage Geeklab’s analytics to collect and analyze data from user interactions with each variant. Focus on key performance indicators such as click-through rates, conversion rates, and the number of installs. This analysis will identify the most effective app store page elements that drive higher engagement and downloads.
Effortlessly set up your campaigns by dragging and dropping your creative assets into our intuitive dashboard. Audiencelab automatically configures the optimal campaign structure across your selected networks, simplifying the setup process. For a more personalized approach, our team is available to manually generate tracking links or establish campaigns on your behalf.
Our platform ensures that all in-app performance is automatically attributed and measured at the creative level, maintaining user privacy throughout the process.
This granular measurement allows for precise analysis of each creative’s effectiveness, enabling data-driven decisions to enhance campaign performance.
Operating independently of SKAdNetwork (SKAN) and other frameworks, Audiencelab provides real-time data access through our dashboards.
This immediate availability empowers you to swiftly adjust and optimize your campaigns as needed, ensuring they remain effective and responsive to market dynamics.
Geeklab has been and still is one of our key tools for both the evaluation of new concepts and app store optimization. Thanks to the accuracy and depth of data that we’re getting from Geeklab, we’re able to optimise for our target audiences in a rigorous and agile manner, whether our games are already in the market or not.
Kieran O'Leary
F. COO - Rovio
Geeklab is by far the most accurate and cost-effective mobile marketing service available for validating the performance of your product. Extremely expert team!
Michail Katkoff
Founder – Deconstructor of Fun
Geeklab is a super team that guided us through early marketing validation and did most of the work for us. Very useful and affordable service for teams busy with game development!
Alexey Sazonov
Co-founder – Order of Meta
The Geeklab team has provided invaluable insights into our App Store Optimization (ASO) that were previously overlooked, leading to a more defined roadmap for our testing initiatives. Collaborating with them has been an absolute pleasure; they have not only enhanced our understanding of ASO but also helped me demonstrate its value to the company.
Emma Bullen
Directore of new games - Hyper Hippo
Geeklab has played a critical role in our mobile game's development and soft launch process, allowing us to identify the right audience and value propositions from day one. Their expert team has helped us get insights beyond just clicks and conversions, helping us understand everything from our user demographics and interests to their app store exploration and decision behaviors. They are also some of the nicest, most knowledgeable people in the industry!
Amanda Lulewicz
Head of Marketing - Muus Collective
Geeklab has been crucial for our pre-launch market testing strategy, helping us gain insight and make decisions at a very rapid pace. From concept testing, to art style choice, and ultimately app store optimization, Geeklab's data has been invaluable in making the right game, for the right audience.
Nuno Teixeira
F. Product Marketing Manager – Multiverse
Geeklab has played a crucial role in our game concept testing workflow. Their analytics have enabled us to effectively assess and compare the market appeal of various design approaches. Additionally, the test outcomes have successfully predicted the real-world marketability metrics, confirming the value of integrating Geeklab into our early-stage concept testing.
Tomi Huttula
CEO - Cosmic Lounge
Geeklab has been incredibly helpful in conducting A/B tests for our game and art direction. We collaborated with them to test our Steam page and were their first client to do so. The tool is a game-changer for the PC gaming industry given how important Steam Pages are to the success of PC games distribution. We obtained valuable insights from the tests and moved forward with the winning variants for our Steam Page that launched recently. Their support throughout the entire process was exceptional, and we were very pleased with the results.
Roboto Games
The team 
Geeklab platform has been invaluable for market-testing our new games, understanding our target audience and improving the marketability of our live games. The consultancy expertise of Geeklab geeks has been eye-opening in setting up our marketability testing processes and improving our success rate with market tests! I highly recommend Geeklab for all game publishers who want to increase the chances of improving the marketability of their games
Jukka Hilvonen
F. Publishing Director – Nitro Games
Geeklab greatly assisted us in not only improving our creatives and UA strategy, but their methodologies are now considered standard practice by our own team. Phenomenal service (they’re nearly always instantly reachable, even across different timezones) & expertise.
David Pan
Publishing Manager – AAAGame
Geeklab has been and still is one of our key tools for both the evaluation of new concepts and app store optimization. Thanks to the accuracy and depth of data that we’re getting from Geeklab, we’re able to optimise for our target audiences in a rigorous and agile manner, whether our games are already in the market or not.
Kieran O'Leary
F. COO - Rovio
Geeklab is by far the most accurate and cost-effective mobile marketing service available for validating the performance of your product. Extremely expert team!
Michail Katkoff
Founder – Deconstructor of Fun
Geeklab is a super team that guided us through early marketing validation and did most of the work for us. Very useful and affordable service for teams busy with game development!
Alexey Sazonov
Co-founder – Order of Meta
The Geeklab team has provided invaluable insights into our App Store Optimization (ASO) that were previously overlooked, leading to a more defined roadmap for our testing initiatives. Collaborating with them has been an absolute pleasure; they have not only enhanced our understanding of ASO but also helped me demonstrate its value to the company.
Emma Bullen
Directore of new games - Hyper Hippo
Geeklab has played a critical role in our mobile game's development and soft launch process, allowing us to identify the right audience and value propositions from day one. Their expert team has helped us get insights beyond just clicks and conversions, helping us understand everything from our user demographics and interests to their app store exploration and decision behaviors. They are also some of the nicest, most knowledgeable people in the industry!
Amanda Lulewicz
Head of Marketing - Muus Collective
Geeklab has been crucial for our pre-launch market testing strategy, helping us gain insight and make decisions at a very rapid pace. From concept testing, to art style choice, and ultimately app store optimization, Geeklab's data has been invaluable in making the right game, for the right audience.
Nuno Teixeira
F. Product Marketing Manager – Multiverse
In our first episode we had the privilege of interviewing Erik Hegely from the Pixel Federation, who were able to TRIPLE their conversion.
Today's case study is showcasing one of the success stories Rovio gained with concept assessment and their brand new game Phoenix Rangers.
This is a story all about how Roamer Games found a theme for Civ Royale. Validating a concept in the development phase of a game is a powerful way to head development in a specific direction. A/B testing a theme, game concept or art style early on gives data-backed confidence...Read More
In this concept validation set of tests, the aim was to find the right visual concept that would appeal the most to its users. The concept validation began before the launch in order to find the most appealing theme before launching the app. By doing this, Funcraft was able to...Read More
The tale of how Tap Away 3D surpassed their installs and rose to the top of the app stores.
In our first episode we had the privilege of interviewing Erik Hegely from the Pixel Federation, who were able to TRIPLE their conversion.
Today's case study is showcasing one of the success stories Rovio gained with concept assessment and their brand new game Phoenix Rangers.
This is a story all about how Roamer Games found a theme for Civ Royale. Validating a concept in the development phase of a game is a powerful way to head development in a specific direction. A/B testing a theme, game concept or art style early on gives data-backed confidence...Read More
In this concept validation set of tests, the aim was to find the right visual concept that would appeal the most to its users. The concept validation began before the launch in order to find the most appealing theme before launching the app. By doing this, Funcraft was able to...Read More
App Store Optimization is the process of improving an app’s visibility and conversion rates in a store, such as the Apple App Store or Google Play Store. It involves optimizing different elements like the app’s title, keywords, description, icon, and screenshots to increase its chances of being discovered by potential users and to encourage more downloads.
Key aspects of ASO include:
What does the process involve and what are the benefits?
Optimization is done by A/B testing different store elements of your app such as icons, screenshots, descriptions, and other store assets. Testing allows you to make data-based decisions to find the best-performing assets.
Using a third-party tool for testing means driving traffic to app store look-alike pages and measuring the actions on the look-alike page, whereas native testing tools by Google and Apple rely on all traffic to the product page regardless of the source.
What are the benefits of using Geeklab instead of the native store tools?
Geeklab’s testing tools are built specifically for ASO and provide more extensive data and testing options compared to the native tools on app stores, and the key benefits include:
Concept validation is the process of testing and verifying whether a visual theme, art style, gameplay feature, or overall product resonates with the target audience before fully developing or launching the product. It involves collecting user feedback and data on user behavior to see which concepts resonate best with the users.
Key aspects of concept validation include:
What does the process involve and what are the benefits?
Concept testing is done by creating different versions of the target concept (e.g. visual theme, art style, feature or product) on test look-alike app store product pages that are linked to active campaigns on ad networks. This allows you to collect user feedback on the different concepts and measure how users interact with them so you can determine which way to develop your app.
Creative level optimization is the process of testing which adverts on ad networks give you high value users. It involves collecting in-app data attributed for each ad creative that you’re using on ad networks to see which ads are generating the best users.
Key aspects of creative level optimization include:
What does the process involve and what are the benefits?
Creative level optimization is done by setting up your user acquisition campaigns on ad networks, analyzing the in-app data attributed to each creative with Audiencelab, and making decisions with the help of real-time data on which creatives should be dropped and which ones should be optimized further.
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